Your branding is likely the most important part of your marketing. You immediately notice when a company uses a well thought out colour palette and simple, yet memorable logo which perfectly represents who they are and what they do. Unfortunately, we’ve seen too many people leave this to an after thought, and end up with clashing colours and a logo that looks like it was designed in 1995.
Our branding process starts with a meeting, not a survey. We ask the right questions regarding the mood and feelings you are looking to establish, questions about your organization and products/services, target demographic and more. We then start with a colour palette, initial logo designs and tie everything in to deliver options and ideas. The end product includes all master design files, web friendly .png files, branding guidelines and documentation for your advertising platforms on how to correctly use the logo.
The first step is understanding your brand and what your message is. We find this is best done in person so our designers can show you ideas and samples while discussing your brand image, and gives you a chance to meet the people who will bring your brand to life and get to know each other better. The better we know you, the more accurately we’ll be able to design the perfect logo and branding package for you.
After our first successful meeting, we take everything we learned about you and your brand begin the design process. There’s lots of hand sketches, mood boards and colour palettes floating around during the initial stages. We come up with designs we love, then don’t love them so much after an hour, and start again. It’s all worth it though cause at the end of this process, we present you with several stunning logo designs and colour palettes, and most importantly, we’re able to speak to why we did what we did and why we believe it works for you.
Drop us a line to let us know what you’re looking to do. we’ll be in touch shortly.